In this exclusive interview with Beauty Packaging, Sarah Jindal, Senior Director of BCPH, Mintel, speaks about the global research firm’s latest beauty trend findings, including:
 

• Beauty Rx: The medicalization of beauty is leading to more demand for proof behind claims, creating value through ingredient-led products and driving the market for synthetic natural ingredients.


• Evolved Self-Care: Beauty is intended to be uplifting and can contribute to a post-pandemic sense of self-care that includes sexual wellness, the hormone journey and wellness for every life stage.


• New Rules of Engagement: Brands should embrace disruption in the category to create new rules for engagement and building communities, allowing for more playfulness, experimentation and DIY.